Every business deserves its own endpoint.
The Endpoint Club was started by Paul Veth. Entrepreneur since 2004. Builder of multiple ventures. Believer in owning what you build.
It started with a bar. Paul was twenty, had no money, and bought a bar anyway. That set the pattern for the next two decades: see something, decide, do it. The Dutch dance scene came next. DJ, producer, sharing stages with Hardwell, Afrojack and Fedde Le Grand. But while he was behind the decks, he was also coaching artists, running a record label, and organizing events. Always the broader scope. Ten years in telecom management at T-Mobile and KPN, always with his own businesses on the side. A group trip to Nepal organized after a single evening of research. That is Paul. From 2014, identity work with over 500 entrepreneurs. Founders and CEOs who were stuck despite proven success. Short trajectories. Powerful results. But the insight was too big for one-on-one. It had to become technology. So he started building. Identity First Media. Aligned Entrepreneurs. Aligned Elite Sports. MentoSprout. PreClaim. Stature. Each one a different domain, the same philosophy: start with who you are, amplify with AI, scale without losing identity. A year ago, Paul was having his first real conversations with ChatGPT. Today he builds complete systems. That journey, raw and unfiltered, is what makes the Endpoint Club real.
Software becomes a commodity. AI can replicate any tool overnight. Content floods every channel. What remains is a community of builders who show up, share what they are working on, and hold each other accountable. The Endpoint Club exists because building alone is harder than building together. Because the entrepreneurs who will thrive are the ones who turn their business into an intelligent system: an endpoint that receives, recognizes, and delivers. Whether the customer knocks themselves, or AI does it on their behalf. We meet online and in person. In Breda, at Princentuin 2, at a table with room for ten. And we build.
Identity First Media: a command chat where the user talks and the intelligence handles everything. Blog, podcast, course, assessment, webshop, email. One entry point, everything behind it. That is an endpoint in action. Aligned: Identity profiling and performance tools for entrepreneurs, elite athletes, and artists. MentoSprout: Personalized learning for children. Every child learns differently. PreClaim: Developer tools for file coordination in multi-agent AI workflows. Stature: Strategic Marketing Intelligence. Positioning experts for AI discovery. Every business is an endpoint. Every business is proof that the philosophy works.
The Endpoint Club was started by Paul Veth. Entrepreneur since 2004. Builder of multiple ventures. Believer in owning what you build.
The Endpoint Club is just getting started. First gathering: April 9, 2026, Breda.